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<p>
Big data is a buzzword, or catch-phrase, used to describe a massive volume of both structured and unstructured data that is so large that it's difficult to process
using traditional database and software techniques.
While the term may seem to reference the volume of data, that isn't always the case. The term big data -- especially when used by vendors -- may refer to the
technology (which includes tools and processes) that an organization requires to handle the large amounts of data and storage facilities.</p></td></tr></tbody></table>